If you’re into supercars and hypercars, there’s one name that always sits at the top of the food chain: Bugatti. It’s not just about speed — it’s about art, engineering obsession, and a story that literally spans more than a century. So grab a coffee (or the keys to your dream Chiron), and let’s rewind the clock on one of the most insane journeys in automotive history.
The Beginning — Ettore Bugatti’s Vision
Bugatti was founded in 1909 by Ettore Bugatti, an Italian-born engineer in Molsheim, Alsace. From day one, Ettore wasn’t just building fast cars — he was crafting mechanical artwork. The early Bugattis were drop-dead gorgeous and race-ready.
Racing Glory — The Dominance of the Type 35
In the 1920s and ’30s, Bugatti became a motorsport juggernaut. The Type 35 won over 1,000 races and multiple Targa Florios. It was light, fast, and perfectly engineered.
The Fall — War, Loss & Silence
After World War II, Bugatti struggled. Ettore passed away in 1947, and without his vision, the brand faded. By the 1950s, Bugatti was silent — a legend left behind.
The Comeback — EB110 & the ’90s Revival
In the early ’90s, Italian entrepreneur Romano Artioli brought Bugatti back to life with the EB110 — a carbon fiber, quad-turbo V12 monster. But despite its brilliance, the company folded again.
The Fall — War, Loss & Silence
Everything changed after World War II. Ettore passed away in 1947, and without his leadership, the brand started to fade. Bugatti tried to make a comeback with a few prototypes, but nothing stuck. By the mid-1950s, the lights were basically out.
For decades, Bugatti was just a name in the history books. A ghost brand.
The Comeback Kid — EB110 & the Italian Revival
Then, out of nowhere in the 1990s, an Italian entrepreneur named Romano Artioli brought Bugatti back from the dead. He built a new factory in Campogalliano, Italy, and introduced the EB110 — a wild, quad-turbo V12 hypercar way ahead of its time.
It had all-wheel drive, a carbon fiber chassis, and looked like it came from a sci-fi movie. But despite how cool it was, the project collapsed due to financial trouble. The EB110 was amazing, but the world wasn’t quite ready.
The Veyron Era — Breaking Every Rule
Fast forward to 1998 — Volkswagen Group buys the Bugatti name. And they didn’t play around. Their mission? Build the fastest, most luxurious, most absurd car ever.
Enter: the Veyron.
1,001 horsepower. 0–100 km/h in 2.5 seconds. Top speed over 400 km/h. It was a moonshot. It cost VW billions in development, but it became an icon. A machine that broke the laws of physics and luxury at the same time.
The Chiron — Refining the Madness
In 2016, Bugatti dropped the Chiron. Think of it like the Veyron’s cooler, more refined big brother. It had 1,500 horsepower, better aerodynamics, and even crazier tech. And it spawned some of the wildest special editions ever made — like the Divo, Centodieci, and the one-off La Voiture Noire.
Every Chiron is handcrafted, and the details? Insane. You don’t just drive one — you experience it.
Bugatti Today — Rimac & the Electric Horizon
Now, Bugatti is entering a new chapter. It’s part of Bugatti Rimac, a joint venture with Croatian EV legend Mate Rimac. That means the future of Bugatti will likely involve electrification — or at least hybrid setups — but still with that signature Bugatti flair.
The next-gen hypercar is coming soon, and if the past is any clue, it’ll be ridiculous in the best way.
Bugatti isn’t just a car brand. It’s a story — of passion, of loss, of rebirth, and of refusing to play by the rules. From Ettore’s first sketches to quad-turbo monsters that crush records, Bugatti proves that when you mix art with performance, you don’t just make a car — you make history.
And that’s why we love it.