By ultracarclub28 This article is part of the Porsche 911 Generations Series by Urban Car Club. Explore the evolution of Porsche’s most iconic model — from the original 911 to today’s cutting-edge 992.
Launched at the 1963 Frankfurt Motor Show as the Porsche 901, the car boasted a flat-six engine, a new chassis, and a design by Ferdinand Alexander “Butzi” Porsche. However, Peugeot claimed rights to all three-digit names with a “0” in the middle, forcing Porsche to rename it the 911.
The name change wasn’t just a footnote — it helped distinguish the model uniquely in automotive history. With the backing of strong press coverage and public curiosity sparked by the name dispute, Porsche used the attention to cement the 911 name worldwide.
Everything about the 911 was deliberate: light materials, compact design, and optimal weight distribution. The simplicity of the cabin and analog controls emphasized a connection between driver and machine that has become core to Porsche’s identity.
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The original 901 prototype on display — soon to be rebadged as the 911 due to the Peugeot dispute.
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The original 911 Targa — Porsche’s stylish answer to safety regulations and convertible lovers alike.
The lightweight chassis, rear-engine grip, and durability of the flat-six made the 911 a favorite not just for factory efforts, but for privateer teams around the world.
The car’s success in both the consumer and racing markets gave Porsche the confidence and financial foundation to continue investing in innovation. What began as a sports car became a symbol of precision and purpose.
Ferry Porsche once said: “The 911 is the only car you could drive on an African safari or at Le Mans, to the theatre or through New York City.”
With its seamless blend of form and function, speed and style, the original 911 set a template for every enthusiast dream car that followed.
Stay tuned for Part 2: The G-Series & the Turbo Era (1974–1989) — coming soon.
Part of the Porsche 911 Generations Series by Urban Car Club.